Feb 20, 2023
If Hannah Craun and Levi Schiller are any indication, the future of farming certainly shines bright. Craun, a masters student at Virginia Tech focusing on cattle reproduction, and Schiller, an Ag Business major at The University of Nebraska, boast numerous awards and experiences in 4-H and FFA. They also share a concern about the misconceptions surrounding agriculture - and how fear and confusion are impacting the consumer.
“The basic knowledge gap that separates agriculturists from the rest of society is huge and hugely concerning,” says Craun, who was raised on her family’s dairy, beef, and crop operation.
"While misconceptions about agriculture may not seem directly related to dietetics, it's important to anyone purchasing food. A lot of our decisions in life are based more on how they make us feel rather than the facts behind the matter. If we don't feel sure that our food was produced in a safe manner for all involved, that may take a mental and emotional toll, not to mention economic.
This can motivate us to spend more money on purchasing food that isn't any different nutritionally. In addition, understanding basic production practices has extreme importance when applied to food labeling. What isn't understood can be intimidating or even scary, when, in this case, it's truly not. From a producer's point of view, it can be disheartening when consumers don't trust what you do simply because they don't understand. More and more, governing policy is also being dictated by those who aren't familiar with standard practices. This makes it a very real possibility that agriculturalists are prevented from doing what is best for their animals or crops."
While both Craun and Schiller emphasize the importance of modern agriculture in feeding a growing population, they recognize that certain technologies are misunderstood.
“I wish people knew that producers try their hardest to make the safest product while being the most efficient,” says Schiller. He hopes dietitians will meet more FFA members and learn more about modern day farming products.
Listen in as these two agvocates share their insights on answering tough questions about agriculture, what they look for on a label before tossing an item into their grocery carts, and bridging the gap from farm to plate for the next generation.